Agency: IE design
Art Director: David Critchton
Producer: Isaac newman

WRAP (Waste and Resources Action Programme) promote sustainable waste management.


WRAP’s vision is a world in which resources are used sustainably by working with governments, businesses, and communities to deliver practical solutions to improve resource efficiency. WRAP’s mission is to accelerate the move to a sustainable, resource-efficient economy by re-inventing how we design, produce and sell products, re-thinking how we use and consume products, and re-defining what is possible through re-use and recycling.

“Rather than wasting your money in the shops, look no further for inspiring ways to create a fresh look from the things you already have including Just a little know-how in the care department can make all the difference when it comes to keeping your clothes looking great”

Ie design Commissioned NewmanZander to produce 50 (2-5 minute) video stories, shot over 5 days. A joint communication with talented crafty people including complete production management and location sourcing.