The Notingham Building society
Agency: Big Dog
Art Director: Shane Austin
Account Director: Dan Marsh
Makeup Artist: Sarah Hunston
Production: Isaac Newman/Ike Newman
photography: Isaac Newman
Project Brief: To build a library of images for Notingham building society, for web,DM and posters. A one day shoot spread over 3 locations with professional and none professional models.
My Style and approach for the campaign was the use of real sincere story telling reportage, combined with the use of artificial lighting to add mood, flair and atmosphere. Outside of the 4 Professional adult models I used my Mom my Dad my son and his friends, The window cleaner and his family and my chickens. So a a real life story.