Pink Lady Apples
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"Ok it's not the pink ladies... it's 3 ladies 120 Pink Lady apples a ton of pink blusher/ eye shadow and a man"
Source interview by Kevin White for the Grocer:
Pink LadyThe brand said "the ad push would bring to life the ‘sweet taste, crisp crunch and juicy boost’ of a Pink Lady"
Art director Jake pole "A Pink Lady® requires your full attention to enjoy it properly. You are taken to another place for a moment; a place that leaves you feeling vibrant, refreshed and simply great—perfect for a pick-me-up"
"Taste The Wow"
The campaign was Launch on Channel 4 during the centre break of Gogglebox –a prime spot within the channel’s programming. The TV ads also rolled out across Channel 4, More 4, E4, Dave, W Channel and Alibi and were the subject of “significant” investment from the brand. Alongside the video, traction was 48 sheet Poster, bust stop posters and point of sale including editorial.
Advertising Agency: McCanns
Art Director: Jake Pole
Illustrator: Ruth Suddes
Client Account Team: Amy Chadwick, Charlotte Oggier
Agency Producer: Tom Rowe
Film Production: Butcher Broker Brains
Director of Photography: Isaac Newman
Makeup: Tamara Tott
Wardrobe Stylist: Mair Joint
clothing and makeup stylist for model Silvia: Tina Young Routier
Talent Agent: Anne Bell Glenister
Talent: Kalifa Etienne Talent: Matt Barkley Talent: Nicky Campbell
PA: Hetty Randal
AD: Eve Newman
AC: Jammie Burton
AC: Ben Rogerson
Matt Blow-out
Both photography and video used across all media, events and from 48 sheet, TV to editorial.
Thanks to the Work studio for all catering and studio service :)
