“In my role as the creative lighting Gaffer overseeing the social traction video campaign, I collaborated closely with the visionary director, Paul, at Griffin Productions. Motivated by a curiosity about this new platform for pushing creative boundaries, I captured an opportunity to explore the realm of AI possibilities. By shooting a series of still images.”

“Similar to the process of green screen and stock library layering, I have utilized AI-generated backgrounds to complement studio shots. While the conventional approach involves matching the product lighting with the background, I have explored an alternative method where the background adapts to the product. In the worst-case scenario, this approach still yields a believable hero shot that seamlessly integrates the subject into the context.”

““As an evolving, innovative, and imaginative media creator/photographer who has witnessed the transitions from pre-internet and pre-digital eras, I wholeheartedly embrace the new dynamic intersection of AI and the ambiguously legal landscape it presents. The rapid evolution of AI technology and its legal implications, particularly with regard to trademarks, demands meticulous consideration. Within the realm of AI-powered regenerative engines, the question of how trademarks should be appropriately represented arises. I am deeply attuned to the profound significance of this issue and pledge to navigate and respect the legal ambiguities surrounding it. As a responsible user of AI, I am acutely aware that incorporating or distributing company images or data within the regenerative environment without explicit authorization is impermissible. In response, I employ creative techniques such as using alternative products or shapes as placeholders to avoid displaying brand-specific items, enabling me to showcase my distinct creative perspective. Through the seamless integration of my nuanced approach as a media creator/photographer with the intricate complexities of AI and law, I am dedicated to producing exceptional media that upholds intellectual property rights while resonating with my unique artistic vision.””